Ivy & Fern Menstrual Care
Branding and Packaging
Ivy & Fern is a premium menstrual care brand based in Salt Lake City, Utah. Distinguished in the hygiene industry, Ivy & Fern offers a range of vegan, plastic-free, and sustainably crafted products. Ivy & Fern’s commitment to purity is reflected in each product, which are free from harmful chemicals such as bleach and heavy metals. Each product is designed with advanced odor control technology and caters to individuals with sensitive skin. Ivy & Fern wants to be perceived by its audience as fresh, whimsical, pure, gentle, and luxe.
Project includes brand concept, naming, and positioning, as well as logomark, assets, illustrations, and package design.