Willow’s Cereal
Branding and Packaging
Willow’s is an oat bran cereal company located in Seattle, Washington.
Willow’s is unique in the cereal space in that the cereal is gut and heart
friendly, including infusions of pre and post biotics, with fresh,
comfortable, Pacific Northwest inspired flavors. Willow’s wants to be
perceived by its audience as organic, refreshing, playful, light,
sustainable, and wholesome.
Project includes brand concept, naming, and positioning, as well as logomark, assets, illustrations, and package design.